1.Are You A Human

 Are You A Human

 

Website only

What it is: A tech startup
Why it's cool: When submitting a form online, most websites often have a human verification step where you type in a series of numbers and letters. This technology is used to prevent bots from submitting the form over and over.
Are You A Human uses mini games to verify that you are in fact a human, which leads to 40% more submissions than the typical CAPTCHA technology.

Read more: http://www.businessinsider.com/the-coolest-businesses-in-detroit-2013-4?op=1#ixzz2QwAa92uY